Applix is a leading, global provider of adaptable software that empowers companies with flexible CRM, customer analytics and business planning solutions. Applix’s award-winning technology transforms information into knowledge, enabling companies to optimise customer acquisition and retention through better decision-making.

Flexible and scalable, Applix solutions provide companies with real-time analysis, planning and measurement of data from every corner of their extended enterprise, including from internal and external customers, financial operations, partners and suppliers. Such comprehensive analysis allows business leaders and employees to make actionable decisions, and respond quickly and appropriately to changing customer requirements and business dynamics.

Key Applications
Applix iCRM is a suite of collaborative, Internet-based CRM solutions that automate web-based marketing, sales, customer service, partner service, product quality assurance and internal helpdesks. With Applix iCRM, users throughout a global organization can consistently and easily capture, access and analyse any corporate information through their channel of choice. Applix iCRM is comprised of Applix iSales, Applix iService and Applix iHelpDesk modules.

Applix iTM1 offers a full range of enterprise-wide business planning, analysis and reporting solutions. Used by 70% of the Fortune-50 companies and 50% of the Fortune-500 companies, Applix iTM1 is renowned for its ability to perform “what-if” analyses that enables users to calculate and recalculate data on the fly. It is ideal for building business planning solutions, arguably the most complex of all online analytical processing (OLAP) applications. Applix iTM1 also allows for the effortless integration of multiple data sources including CRM, enterprise resource planning (ERP), financial systems, human resources and other legacy databases.

Website: http://www.applix.com/